If you’re anything like me, you wish you had more time and resources to get through your work, ponder game-changing ideas, brush up on digital marketing industry trends, and ultimately give your audiences unforgettable brand experiences.
Well, research shows artificial intelligence (AI) is becoming the marketer's ultimate assistant in many of these quests. It’s also one global marketing trend that is evolving our landscape (and competition) faster than ever.
We can’t discuss marketing trends without AI. With image generators, content generators, and video generators, among other tools, AI is driving a great deal of marketing industry growth.
In fact, it is quickly becoming the ultimate marketing assistant, with 64% of marketers already using it and 38% of others planning to start in 2024.
Sean Downey, Google's President of the Americas and Global Partners, believes AI will be the single biggest trend in 2024.
In this post, he told HubSpot, “It should come as no surprise that in 2024, the biggest marketing trends center around the possibilities of AI. Today, marketers face pressing challenges to navigate evolving consumer expectations and consumption habits in today's media landscape, which is fragmented and shifting dramatically — all while delivering business outcomes more efficiently.”
He adds, “The AI opportunity is coming at a time of transformation for everyone, including marketers. In fact, in addition to connecting brands and products to people, more than ever before, marketers need to be growth drivers for their companies.”
Things get interesting when we look at how marketers see AI being used — 60% say it will act as an assistant that helps them with their job duties, while 20% see AI primarily taking over menial tasks.
But there’s no debating that AI will make a big splash in the marketing industry in 2024.
85% of marketers say generative AI has changed how they will create content in 2024 and 63% say that in 2024, most content will be created at least in part with the help of generative AI.
